Newly Launched Lifestyle Brand CLSICS Teams Up with San Diego Dispensary to Provide Unique Retail Experience
As local businesses struggle to stay afloat, cannabis companies are teaming up to create innovative retail experiences while also adhering to local and federal regulations.
In California, state officials have deemed cannabis “essential,” reflecting a growing acceptance of cannabis’ medicinal uses. While this designation is a boon for cannabis businesses, it also encourages business owners to think more about how to ensure the health and safety of consumers and staff while making sure the retail experience is welcoming, educational and fun.
To support their new product launch, San Diego, California-based lifestyle cannabis company CLSICS teamed up with Mankind dispensary to create a pop-up art exhibit showcasing the work of local artist BB Bastidas.
The launch of CLSICS inaugural line of rosin-infused cannabis pre-rolls, which will be sold at first exclusively at Mankind, begins on April 17, 2020, and will continue for six weeks in the SoCal dispensary. The unique experience represents local brands, businesses, and artists coming together in solidarity in the midst of a crisis to support one another. In planning for the event, the companies needed to work closely together to navigate through safety recommendations and social distancing orders while enhancing the patient and customer experience.
“We are proud to introduce our first-of-their-kind products to consumers in San Diego,” said CLSICS Founder and CEO Matthew Trautt. “With many cannabis businesses in California being deemed essential, and medicinal users still needing their medicine, we have moved forward with this launch and hope to inspire many with our amazing products and unique take on concentrates.”
Trautt is a cannabis entrepreneur with years of experience in the legal cannabis California market. A native of San Diego, Trautt created the company to address the need for a consumable cannabis extract product that contained no solvents and was a clean way to consume concentrates. In building the brand, Trautt tapped long-time friend and famed local artist BB Bastidas to create a lifestyle brand that embodied their roots in Southern California yet welcomed consumers from all walks of life to enjoy what they have coined as “the Art of Rosin.”
At the opening of the pop-up gallery on April 17, CLSICS Founder Matthew Trautt, John Ziegler, Mankind’s VP of Sales and Marketing, and artist BB Bastidas will be available to provide one-on-one tours of the pop-up gallery as they responsibly promote business in a COVID-19 world. Additionally, for those who cannot attend, CLSICS and Sensi Cares are teaming up to curate an online pop-up experience reflecting what consumers can see at Mankind.
Mankind is actively doing their part to ensure customers and staff are safe by adhering to the guidelines laid out by city and state organizations. Currently, Mankind allows five customers at a time in the store to allow for proper social distancing and will continue to do so until social distancing regulations and requirements are removed.